Operations / meta ads

Your Meta ads, along with your sales.

Connect your advertising account with Facebook in one click and check the performance of your campaigns without leaving Nod.

Visual representation of Meta Ads.

Reading campaigns

Find the metric behind the change

Compare the investment and results reported by Meta. Read-only view.

Funnel

From click to close

3,0%Click to close conversion
1,200100%Ad Clicks
84070%VSL Visits
36030%Opt-ins
14412%Reserved
1089%They attended
363%Closed
Ad Clicks1,200base
VSL Visits84070%
Opt-ins36043%
Reserved14440%
They attended10875%
Closed3633%

In the graph: percentage of initial clicks. Below: conversion from the previous stage.

This is how the route is connected.

  1. 01Campaign
  2. 02Set
  3. 03Advertisement

Unsubscribe from campaign to ad

The connected account brings together metrics from campaigns, sets, and ads. Reviewing investment, clicks and results in the same period helps find which element deserves attention.

Distinguish management reading

Nod shows synchronized Meta information; budget and ad changes are made in Meta. Consider data freshness and supplier attribution when comparing it to your sales.

Reading campaigns · how it works

See campaign performance alongside your business results.

Centralizes advertising performance query to reduce context switches. This connection is read: budget changes are made in Meta.

Connect the account

Authorize Facebook and select the business and ad account you want to view.

Find the signal

Downgrade from campaign to set and advertisement. Review metrics such as CTR, CPM, CPC, CPL and the ROAS reported by Meta.

Follow the evolution

The first import takes up to 90 days. It is then updated periodically and you can request a manual update.

Reading campaigns · reach

Meta Ads
in detail.

One-click connection

  • “Connect with Facebook” button: Choose your business and your ad account in the Meta window and log back in.
  • Read only. Nod never creates, pauses or modifies your ads or budgets.

Your data, always up to date

  • Campaigns, ad sets, and ads with their status and budget.
  • Daily metrics per ad: spend, impressions, clicks, leads, video views, and conversion value reported by Meta.
  • The first time the last 90 days are imported; then it updates itself every hour, and also on demand with "Import now".

Indicators that matter

  • CTR, CPM, CPC and cost per lead.
  • Hook rate and hold rate in video.
  • ROAS according to Target.

What to do today

  • Traffic light per advertisement: profitable, watch or losses.
  • Recommendations block with ads that need attention.
Reading campaigns on screen

Understand which indicator deserves a review.

Go from campaign to set and ad to see investment, clicks and leads. Compare periods and distinguish the results reported by Meta from the sales recorded in Nod; This connection does not modify ads.

Available in
Starter, Essential and Pro.
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Operations from €149/month

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