September 2026
Meta Ads: from ad click to collected revenue
Connect each lead to the ad that brought them in. Nod brings together scheduled calls, attended calls, closed customers, and collected revenue by ad and day. ROAS is calculated from that collected revenue, not the value reported by the pixel.
The “What should I do today?” panel shows a card for each campaign, ad set, or ad with a recommendation: scale, monitor, or pause. It avoids repeating the parent campaign’s recommendation and excludes paused items. Filter by Losses, Monitor, or Scale.
Each business sets its ROAS goals, scaling step, and cost, spend, engagement, and attendance thresholds. Nod uses those settings to calculate alerts.
Send your conversions to Meta
Connect Meta CAPI from Meta Ads to send form submissions, scheduled calls, collected payments, subscriptions, and customer signups from the server. Payments include the amount and currency. Personal identifiers are hashed using SHA-256 before transmission, along with the click identifier when available.
Sales in different currencies, comparable totals
Each sale keeps its original currency. Nod converts totals to the business’s primary currency using European Central Bank reference rates for the payment date. View revenue, ROAS, commissions, team rankings, and metrics in one currency. Currencies not published by the ECB are excluded from monetary totals, although the sale still counts as a closed deal.
More context in your Instagram conversations
AI Autotags applies labels based on your business’s rules. Labels you add or remove manually stay protected, and you can filter the decision history.
The spam filter reviews new conversations. Each chat summary organizes the situation, objections, and next step so your team can pick up the conversation with context.
Keep the source with the contact
Nod forms and landing pages save the visit’s source to the contact record and preserve the first ad that brought the person in. Capture is automatic in Nod and also works with forms embedded on external websites. To attribute the lead to an ad, add the ad parameter in Meta Ads Manager.
Everyday improvements
- One product can grant access to several programs at once.
- Notifications open the relevant ticket, contact, or call directly.
- Profiles now include a phone number and General, Password, and Connections tabs.
- The account menu links to the Help Center and Report a bug.
- Each user can use the platform in Spanish or American English.
- Plans are shown in US dollars to visitors from the United States and in euros to everyone else. Language does not determine currency.