Production
Know where every piece stands.
Format, editor, priority, and planned date. Everyone knows what needs to move forward.
Operations / Content
From the first idea to the business your content brings.
Organize production, track Instagram and YouTube performance, and connect your posts to leads and sales. Your team and your results, in one place.
Content analytics
What your connected business accounts publish and how it performs, whether or not it was planned in Nod.
N
Sample account@your.business · 2,400 followers · 48 posts
Sample dataVIEWS IN THE PERIOD12,480
09/0109/0809/1509/2209/30
Interactions864
Followers2,400+80 / −12 in the period
Publications24
Views per post520Average for posts in the period
Interface illustration · Sample data
Content analytics
Your numbers come from the network.
Instagram and YouTube statistics update in Nod without copying them into a spreadsheet.
Posts and your business
From content to contact.
With Nod AI, see which conversations, Pipeline stages, and sales started with an Instagram post.
A workflow for every format
Your team knows what is next. You see what is moving.
Short videos, long videos, ads, and design each have their own board. Change names, colors, and statuses, or create the formats your business needs.
One record with all the context.
Title, editor, priority, up to 10 tags, brief, files, custom fields, comments, and history. Switch formats without losing your work.
Plan by network and date.
A date and time for each destination, in your business time zone. Instagram, YouTube, TikTok, and LinkedIn. If the date passes without a linked post, Nod flags it in amber.
A board for production. A table for review.
Move pieces between statuses and review every format in one table. Filter by title, type, editor, network, priority, planned date, linked post, or archived items.
Dates are for planning. Nod does not publish or schedule posts on social networks.
All you need is a title and format. Complete the rest now or later.
Your client’s next step
Short form⌄
Initial format status⌄
No editor⌄
No priority⌄
No tags⌄
Instagram
YouTube
TikTokPlanning only
LinkedInPlanning only
Planned date. Does not publish automatically.Content production
Organize each piece by format: who owns it, its status, when it is planned, and where it was published.
⌕ Search by titleStatusTypeEditorPlatformPriorityPlanned datePublicationArchived
No pieces
No pieces
No pieces
No pieces
No pieces
Instagram and YouTube · Read-only
Understand what works. Without switching between accounts.
See account trends and individual post performance. Separate activity during the selected period from the results your posts have accumulated to date.
Accounts, posts, and stories.
Views, interactions, followers or subscribers, and daily trends. On Instagram, also see stories Nod was able to read while they were active.
Compare with context.
Daily charts, weekly followers gained and lost, post distributions, and comparisons between two metrics. Every number keeps its meaning.
Open a post and go deeper.
Review its numbers, charts, and previous readings. Link it to a production piece or create a piece from the post. A person always decides the link.
The connection with Nod AI
Views are the beginning. Business comes next.
For each Instagram post, see the leads who arrived through a comment or story reply received by Nod AI, their current stage, and which of them have purchased.
↗ Production pieceYour client’s next stepShort form · Published
Leads from this post
Contacts whose Nod AI conversation started through a comment or reply to this post. Sales count from when they arrived.
Leads0
Purchased0
SalesNo sales yet
No leads have arrived through this post yet. Only conversations received by Nod AI on Instagram count.
One person, one lead.
Even if they have two conversations. Open their record from the post’s 50 most recent contacts.
Sales since they arrived.
Only payments made after the lead arrived count. Refunds are deducted, and each currency is shown separately without conversion.
Attribution with clear boundaries.
Requires Nod AI’s Instagram messaging. It does not attribute leads from YouTube or other channels. Revenue amounts are visible only to people with revenue access.
Missing data is not zero.
If a network does not provide a number, Nod explains why. Reach is not added across days or posts.
Updates that follow each post.
Every hour for the first two days, daily through the first month, and weekly after that. Refresh allows a manual reading no more than once every 15 minutes.
The details that keep work moving.
Formats and statuses that fit your team+
Start with Short form, Long form, Ads, and Design. Short form: Idea, Script, To shoot, Editing, In review, Ready, and Published. Long form adds Research. Ads: Idea, Brief, Script or design, Production, In review, Approved, and Delivered. Design: Idea, Brief, Designing, In review, Ready, and Published. Change names, colors, order, and initial status. Each status means pending, in progress, completed, or canceled, regardless of its name. Up to 30 formats, 20 statuses per format, 100 content types, and 40 custom fields.
Files, fields, and shared work+
Up to 50 files per piece and 50 MB per file: images, video, audio, PDF, Word, Excel, PowerPoint, ZIP, text, and CSV. Nod validates files and stores them privately. Custom fields can contain text, descriptions, or files and apply to selected formats. Required fields are enforced when moving to a completed status; creating one does not block existing pieces. If someone changes a piece while you are editing, Nod alerts you and shows the latest version.
Cards, filters, and archiving+
Each card shows its title and priority, planned date, comments, files, editor, and content types. A ring shows how many destinations have a linked post; those networks appear in green. Drag with a mouse, touch screen, or keyboard, or use Move. Screen readers are supported. Filter by today, tomorrow, this week, next week, 7 or 30 days, this month, past dates, no date, or a custom range. Archiving removes a piece from the board without deleting it; find it again with Archived.
What you can measure on Instagram and YouTube+
Instagram: views, reach, likes, comments, shares, saves, and interactions. Reels include average and total watch time; feed posts include profile visits and follows when provided by the network. YouTube: views, likes, comments, shares, minutes watched, average duration, average percentage viewed, engaged views, and subscribers gained. Both networks provide daily account figures. Instagram allows up to 90 days of daily figures; YouTube loads 180 days when connected and provides official weekly, 30-day, and 180-day totals.
Stories, audience, and library+
Review story views, average reach, replies, and exits for the period. Each story may include shares, interactions, followers gained, profile visits, link taps, and navigation. Nod keeps the last reading when a story expires after 24 hours. Instagram audience data is available from 100 followers: gender, age, countries, cities, and activity hours when provided. Highlights shows the account’s six most-viewed posts. The library shows the first 12 for the period; View all posts opens pages of 24 with filters and sorting by date or metric.
Permissions, settings, and assistant+
Production and Analytics have separate access controls. In Production, grant role-based permissions to create, edit and move any piece, assign editors, configure settings, connect accounts, and archive. Without those permissions, people work on their own pieces. Owners and administrators have full access. Settings lets you reassign pieces between people. The Operations assistant can answer about statuses, formats, upcoming dates, dates without confirmed posts, and period totals for people with access to the area.
Accounts and data protection+
Instagram can reuse the account connected in Integrations or Nod AI, or use a dedicated Content account authorized only to read profile information and insights, without messages. Each YouTube channel has its own read-only Google authorization. Access credentials are encrypted, and Instagram covers are stored privately because their URLs expire. Disconnecting removes analytics data but keeps production pieces. A YouTube channel requesting reconnection for a week is deleted; video data not updated for 30 days is also deleted. Removing the Instagram app or requesting deletion removes the account and its posts from Analytics.
Content, included in your Operations plan.
Not available in Starter. Essential includes 1 Instagram account and 1 YouTube channel; Pro includes up to 3 of each. These limits apply to Content analytics.
| Plan | Production | YouTube | |
|---|---|---|---|
| Starter | — | — | — |
| Essential | Included | 1 account | 1 channel |
| Pro | Included | Up to 3 accounts | Up to 3 channels |
Reconnecting the same account does not take another slot. If you downgrade, you keep your accounts, but only the oldest ones within the new limit continue updating.
View plansBefore you start.
Does Content publish automatically?+
No. Dates are for internal planning. Nod does not publish or schedule posts on any network. You link the live post to its production piece when appropriate.
Can I track TikTok and LinkedIn?+
You can plan pieces for both networks, but their analytics are not integrated. Content analytics connects Instagram and YouTube.
Do I need Nod AI to use Content?+
Production and Analytics are included in Essential and Pro. Attributing leads to posts requires Nod AI’s Instagram messaging, purchased as an add-on to your Operations plan.
Are all sales attributed to a post?+
Only sales from contacts whose Nod AI conversation started through an Instagram comment or story reply are included. Someone who saw a post and contacted you through another channel is not counted, nor are payments made before they arrived.
Keep exploring.
Operations from 149 € + VAT/mo
Everything you need.
To continue growing.
Connect your tools, coordinate your team and advance your business from one place.